March 11, 2008
Google makes the DoubleClick purchase official
We have been watching the Google / DoubleClick acquisition process, and it has come to an end. I’m personally surprised at how fast this deal came together, though the talk has been around for a while.
What does this mean?
Read Google’s Announcement about the purchase to get your questions and doubts answered, or at least somewhat humored.
Meanwhile we wait to see DART tags implemented into the Google Content Network, among other new features that will certainly pop up in the near future.
I feel for any layoff victims, since there may be some DoubleClick layoff soon. Google will probably opt to reduce DoubleClick’s headcount to match its current business structure. The word on the street is that this is supposed to be done by sometime in April.















… for 3.1 BILLION DOLLARS!!!
Comment by More4u — March 11, 2008 @ 8:02 pm