March 11, 2008

Google makes the DoubleClick purchase official

Google buys DoubleClickWe have been watching the Google / DoubleClick acquisition process, and it has come to an end. I’m personally surprised at how fast this deal came together, though the talk has been around for a while.

What does this mean?

Read Google’s Announcement about the purchase to get your questions and doubts answered, or at least somewhat humored. :)

Meanwhile we wait to see DART tags implemented into the Google Content Network, among other new features that will certainly pop up in the near future.

I feel for any layoff victims, since there may be some DoubleClick layoff soon. Google will probably opt to reduce DoubleClick’s headcount to match its current business structure. The word on the street is that this is supposed to be done by sometime in April.

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… for 3.1 BILLION DOLLARS!!!

Comment by More4u — March 11, 2008 @ 8:02 pm

ummm yeah, that was way too quick. I smell something fishy.

Comment by Fumi Matsubara — March 22, 2008 @ 9:37 am

Ohh, Now a day Google is establishing it’s market into all fields of internet and ownin authority on various big business heads to compete it’s other competitors.

Comment by Agriya — April 1, 2008 @ 6:03 am

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