SEO Survivor

Over a month ago a friend sent me an email asking if his Link strategy was up to par with Google’s policies. He wanted to make sure that his site wouldn’t end up being penalized by Google.

It’s also important to determine if all the work you’re doing will actually bring you the “Link Power” you’re seeking. I often encounter business owners who still spend a lot of money and energy into builing link exchanges with other sites, and in the opinion of this humble SEO Consultant that’s the biggest waste of time! To have a relevant link exchange is one thing, but to blindly create reciprocal links from buried pages on a site about tires going back and forth to a site about candles won’t help. That’s just a ficticious example by the way.

Anyway, back to my buddy’s question… He asked if it would be ok to own 4 different websites, all using different hosting servers, then create links from three of them going to the main one. The thinking behind the different server is so they can have different IP addresses. The purpose behind that is so that it looks natural, not like you’re manipulating Google, even though that’s exactly what you’re doing.

That’s smart thinking and all, but there’s something else we need to consider, the Registrar information. If you’re buying all domain names as the same entity, then you end up having the same registrar information under your WHOIS record. Can Google look into that? You would be surprised with what they have access to! In February of 2005 Google became a registrar. What does it mean to become a registrar?

Registrars are resellers, any entity can become one and sell domains. There are different tiers of registrars. You could be a “middle man”, between the source and the client. You could even be the “middle man” between the original middle man and the client and so on. It only costs a few thousand dollars to sign up to different tiers, and for Google that’s small insignificant ash tray change. Do you think they acquired that so they could let you buy domain names from them? ——- No.

Disclosure: now we enter the area of speculation and SEO Survivor’s opinions

Google made this move so they could have greater access to domain information. That doesn’t mean that now Google has information to all domain names purchased. They would only have the information to the domain names registered under them, but now they have the edge they needed to get into the registrar databases. They may not get into the black and white information, but as registrars, they get benefits such as being able to carry out high volume of automated queries and many others. I won’t get too techincal here since there’s more information about Google as a registrar if you want.

If Google can reset the Search Engine Authority from domain names that expire, you can be sure that they can find that your domain names are owned by the same entity even if they are hosted in different servers. This remains to be tested though, so if you are currently doing this, let me know how it’s going. It could work out for a while, just keep in mind that it is a huge pain in the ass to get out of Google’s supplemental index, and that’s where you go when you do something naughty in Google’s eyes.

The best way to build links is to be active in the Social Media community, share and help others out. To have original and useful content on your site, to have an SEO friendly and user friendly site navigation. To personally contact other site owners that have relevant content to yours and offer to write something for them to post on their site and link to you, as well as other practices along those lines. Organic strategies may not produce results as fast as robotic strategies, but be sure that they are well worth the time and effort, and provide super valuable links to you. Also don’t be affraid to link to other relevant sites since you have to give if you want to receive. And remember, don’t panic if it’s organic.

I hope this helps out a bit! Stay tuned for more and don’t be affraid to comment people! Peace out…