Have you been a victim of Google’s PageRank Massacre 2007? Do you know someone who has been affected?
It has happened to multiple sites across the web, and who knows when the next wave will hit us. The good thing is that PageRank isn’t everything. Some people seem to think it’s your site’s overall score in Google’s eyes, and though that is what it was meant to be one day, it’s no longer the case. Don’t get me wrong, it still represents your level of authority in one way or another, but loosing a PageRank over the last update doesn’t mean you actually lost Search Engine Authority.
Google’s last update targeted partially all sites who have been selling/buying links, and cut down their PageRank value as a way of punishment. The problem is, a lot of sites that have nothing to do with that also lost PageRank in this process. At least they were updated on the loss of ranking, since the little PageRank bar on the Google Toolbar is months delayed anyway.
Check out Andy Beard’s blog post about the ZeroRank problem if you’re interested in more information. He gathered a lot of information on that blog post and it makes it for a good update on what’s going on.
