I was browsing through some forums today, (I do my best to be active on some of them)and was surprised to see how there’s such a huge misunderstanding of the ultimate purpose of SEO. I understand that a lot of businesses and clients are motivated by results, and all they care about is seeing their site on the first page of Google. The important thing for the Search Engine Optimization Specialist to keep in mind is that SEO is about making a site better, easier to use and find, and relevant. That is the ultimate goal of Google, Yahoo, MSN and all of the big ones out there.
With that said, remember to keep your optimization relevant! Don’t blind link or accept blind links just for the sake of linking. A good inbound link comes from a page that is relevant to the page it’s going to in your site. It’s even better if the link is coming from a relevant keyword, surrounded by relevant content. That’s one of the factors that makes for a delicious bite for the Search Engine Crawlers.
This “relevancy” rule should be adapted to everything you do in your site, not only with the ultimate goal of ranking higher, but also trying to generate a better site.
This may be an already known fact for a lot of SEO guys and gals out there, but if you are running around with an SEO checklist and going about your optimization as if you were a robot, than I hope this post helps you open your eyes to todays SEM.
