26 Jan, 2010
SEO is FOREVER!
Posted by: seosurvivor In: Communication| Search Engine Optimization - SEO| Search Engine Optimization Specialists
Search Engine Optimization as a product.
SEO as a service, is offered from professional (and hopefully good) individuals like myself, as well as from big internet marketing companies, like eVisibility. The level of service also varies, for example:
- The individual consultant is often limited to how much he/she can actually do, and the level of knowledge is limited to what that person knows.
- The big agency can offer a wide range of services that intertwine and make up a healthy campaign. The level of knowledge is vast as there is a team of clever individuals working on the same campaign (at least that’s the case for good agencies).
The SEO Buyer.
As a prospect buyer of this service, one can be quite overwhelmed with the wide range of possibilities, actual deliverable tasks, personalities, cost, and more!
One of the things the SEO buyer starts to realize, as he/she shops around for their future SEO provider, is that different SEO providers will quote different deadlines to achieve a certain goal (usually measured around rankings).
We will get your website ranked in 3 months!!! GUARANTEED!!!
… oh boy…
SEO IS FOREVER!
Dear Mr. SEO Buyer,
Are you serious about thriving online? Yes? Well I have news for you, SEO is FOREVER!!
I understand that if you heard this during the sales process, you might think that the person on the other side of the phone has gone bananas. How can you even consider spending a bunch of money on something indefinitely (or at least for as long as you have a business that needs the internet)?
Don’t freak out, let me show you a different point of view on the subject at hand..
The 6 Months Trial
Once you find an SEO provider that you can trust, make sure that you have enough budget to run a 6 months campaign. You need to give your new partner some time to get the foundation established before you can expect to see any ROI.
After 6 months you should have a pretty good idea as to whether or not this is working for your business. You should be educated enough in the process to spot the weaknesses and strengths of your campaign.
If it’s working, keep going! If you have gotten great rankings and quality traffic, keep going!! Remember, there will always be someone, somewhere, doing the same thing you’re doing and more..
If you’re serious, Mr. SEO Buyer, you can never stop SEO, it’s forever!
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Photo Credits:
SEO Blocks: Flashdaweb
Sleazebag Salesman: NVISolutions



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