In the last year we all saw the Universal Search feature change the way people search in Google. That was a big change, but not as big a change as what’s about to come.
Universal Search blended results from multiple databases such as images, videos, news, etc. You’ve seen it, here’s an example below:

What’s about to happen is an even deeper blending of information, and the end-user will have more options to filter and find more of what they like and less of what they don’t like.
The full story can be found at Dullest.com’s blog, and we should start seeing this roll out in bits and pieces during the next several weeks.

Image courtesy from http://www.dns.com.tw/
This Dance will make many SEOs out there re-think the way they build their strategies and drive force them to optimize for the various channels from where data will be pulled from.
This could result in a greater amount of spam control in sites like YouTube, and directories from Google such as Google Local. Unfortunately not all SEOs are nice and create relevant, useful and positive content…
With that said, this is a change for the better and I’m personally looking forward to this new environment - better catered to the end-user.
There will be more and more details coming about in the following weeks, but make no mistake that it’s coming
If you have any questions, drop me a comment and check the “Notification” box so you know when I answered